Market Diversification & Intelligence
This half-day workshop will help SMEs discover domestic opportunities that will deliver growth and reduce risk.
It focuses on assisting businesses with current customers (improved customer and channel planning and execution) and expanding on current customer base (new customers and channels).
Case studies and exercises focusing on participants’ current business issues will be used to enable individuals to develop tangible, business-specific strategies and initiatives.
The following topics will form part of the workshop:
- Business purpose, vision and targets
- Sales channel options
- Selecting channels that match product USP, organisation capabilities and culture
- Interpreting insights and data
- Channel execution
Meet the Retailer & Network with Team
This forum will provide an interactive opportunity for businesses to engage with buyers and suppliers such as Coles, Woolworths and independent supermarkets.
You're invited to attend an industry briefing session on retailers brand vision. This is an opportunity to network and hear from senior executives on opportunities, trends, process and standards as min requirements they use when sourcing new range of products to induct.
In addition, we are also offering food and agribusinesses an opportunity to secure a one-to-one meeting with retail buyers / brand managers. Your details will then be sent to the relevant Category Manager for review and if selected, you will be notified by email of your appointment invitation time before the event.
This is an exclusive event and a rare opportunity to network with the retail team. Don’t miss out.
Meet the e-Commerce Platform
You will have an opportunity to meet with a major online retailer team. In addition, you can book in for a one-to-one meeting with one of the Managers. Understanding how to tap into the world’s largest e-commerce market and access China’s rapidly emerging middle-class consumer base will create significant opportunities for Australian businesses to be able to supply this demand.
Local businesses looking to expand into the Chinese market should not miss out on this rare opportunity to connect with this major online retailer. Spaces are limited so registration is essential, and there are two ticket options for those who wish to attend.
The purpose of this forum is to connect e-Commerce platforms to industry, as well as to educate SMEs on the best pathways to access the ever-growing demand from China for Australia food via e-Commerce sales channels.
The event is broken into two sections:
- Information morning session, providing companies with an overview of the companies’ strategies and expectations, and global trends.
- One-on-one meetings with a Manager. Suppliers are provided with the opportunity to present their product in a 15-minute meeting.
Retail Readiness & Private Labelling
This workshop is specifically designed to give small companies the skills and confidence to compete more effectively in retail, especially in supermarkets, but also into other commercially-based channels to markets that may be attractive as part of your growth strategy – but you just don’t know enough about them to decide if and how to move forward. You will be provided with Information and tools to:
- Challenge or complement your current thinking about opportunities in retail
- Understand branded and private label buyer KPI’s
- Understand how to manage both your profitability and your retail customers' profitability
- Understand the market assessment process and how to engage with buyers
- Identify and communicate ‘what you are famous for’
- Preparing your presentations to meet potential customers' needs.
Case studies, exercises and resources will be workshopped to enable participants to develop tangible retail and private label specific strategies and tactics to enhance growth prospects for their business.
This forum is designed specifically for the food & beverage industry, incorporating feedback and insights from e-commerce platform buyers and suppliers. The session aims to help Australian food and agribusinesses capitalise on the rapidly growing Chinese e-commerce demand for Australian products, and help them understand what is required to be ready to compete across the various e-commerce platforms in China. The workshop will cover the following topics:
- Emerging trends and dynamics associated with e-commerce and how to best market your product
- Business and operational models/requirements to access the various Chinese online marketplaces
- Product clearance under the e-commerce channel
- Costs associated with the various e-commerce platforms/channels
- Building a price matrix for profit and capability with supermarket/food service channels
- Marketing your products on e-commerce – how to promote and sell to Chinese consumers
- IP and brand protection
- Potential impact of ChAFTA (China Free Trade Agreement) on e-commerce opportunities